Sales
From the listing-site lead to the delivered car.
- New
- Qualified
- Test drive scheduled
- Trade-in appraisal
- Offer
- Financing
- Paperwork
- Delivered
- Lost
Cockpit CRM · Used car dealers and dealerships
CRM for car dealership with WhatsApp
The CRM with WhatsApp built for how your dealership works: leads from listing sites, test drives, trade-ins, financing and service at the right time.
7 days free, no card required. Plans from R$ 99 per month.
From the online listing to the keys in hand, no customer gets left behind.
The problem
Where your dealership loses sales today
Listing-site leads left unanswered
A customer asks about a car on a listing site or on WhatsApp and, by the time the salesperson replies, they have already gone to another dealer.
Offers nobody follows up on
The customer takes the test drive, gets the offer, says they will think about it and nobody calls back.
Trade-ins and financing on paper
License plate of the trade-in, down payment, the bank for the application: all in loose notes, and the sale stalls without anyone seeing it.
Customers who don't come back
The car leaves the lot and the service visit is forgotten: the customer only returns if they remember on their own.
With Cockpit, every customer has a place in the pipeline and a next step scheduled.
Ready-made pipelines
Two ready-made pipelines, from first contact to service
The stages below come set up when you create your account, and you can adjust them to how your team works.
Service
Brings the customer back at the right time.
- Service due soon
- Contacted
- Service scheduled
- Had the service
- Didn't return
A day at work
What the routine looks like with the CRM.
Leads in the queue
Overnight leads are already in the CRM, with the model of interest and the listing site they came from.
Test drive scheduled
The customer confirms on WhatsApp and the card moves to Test drive scheduled.
Trade-in
The model and plate of the trade-in stay on the deal, and the card moves on to Trade-in appraisal.
Offer and financing
Down payment and payment method recorded, and the sale moves on to Paperwork.
Nobody forgotten
Anyone who asked for time to think gets a reminder, and anyone who drove off in a car goes into Service.
Features
What comes ready for your dealership
Inventory in the catalog
Add vehicles, accessories and warranties with price and stock, in categories that come ready, and use them on the deal.
Trade-in and financing
Trade-in vehicle, plate, down payment and payment method live on the deal record.
Source of every lead
Listing sites, Instagram, Google, referral or walk-in: find out where each customer comes from.
Salesperson queue
Leads are distributed among the team, and the manager sees who is online to take them.
Loss reasons
Price, financing denied, low appraisal, color not available: find out why each sale didn't close.
Service pipeline
With the next service date on the deal, the customer enters the pipeline and comes back to the dealership.
WhatsApp and AI Agent
Your dealership's WhatsApp inside the CRM
Every conversation becomes a deal
Anyone who messages on WhatsApp enters the CRM with a deal already open, with no duplicates.
Team inbox
Salespeople and manager on the same number, with a queue, transfers and internal notes the customer can't see.
Quick replies
Address, hours, documents for the application: one click and the reply goes out standardized.
Car photos and videos
Photos, videos and documents stay in the conversation and in the customer's history.
Replies instantly, even in the middle of the night
The AI Agent answers on WhatsApp in your dealership's voice, answers questions, qualifies the customer, schedules the test drive and hands off to a salesperson when needed.
The AI Agent is an add-on, from R$ 149 per month.
Example conversation
Hi, is the Compass from the listing still available? Do you take trade-ins?
Hi! It is, and we appraise your trade-in. Want to book a test drive? I have tomorrow at 10 AM or 3 PM.
10 AM works great.
All set, your test drive is booked for tomorrow at 10 AM. Bring your car for the appraisal!
WhatsApp connects through the official API (the number also stays on the phone app, with Coex) or by QR code.
Frequently asked questions
Questions from car dealerships.
I already use the listing sites' dashboard.
Cockpit brings the leads from all your listing sites into one pipeline, with WhatsApp alongside, and follows them through delivery and service.
My salespeople won't use another system.
The CRM comes with your dealership's pipelines and WhatsApp on the same screen. Your salespeople work where they already work, just organized.
Will I lose my WhatsApp number?
No. With the official API and Coex, your number also keeps working on the phone app. You can also connect by QR code.
What if a salesperson leaves the dealership?
Customers and conversations stay with the dealership, not on their phone. Each salesperson sees only what their profile allows.
Plans
One price for the team, everything included.
You pay for the size of your team, not per feature. Monthly, or yearly at a discount.
Pilot
R$ 99 /month
Up to 2 usersTeam
R$ 199 /month
Up to 10 usersChampionship
R$ 399 /month
Up to 50 usersLeague
R$ 699 /month
Up to 100 users
Start today with your dealership already organized.
In minutes your CRM is ready, with the sales and service pipelines, the vehicle catalog and WhatsApp connected.
Try it free for 7 days7 days free, no card required.
Other industries
See also.
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- CRM for lenders and loan brokersReady-made pipelines: Loans, Insurance and group plans, RelationshipSee how it works →
- CRM for insurance agenciesReady-made pipelines: Quote, Renewal, ClaimSee how it works →
- CRM for B2B companiesReady-made pipelines: Prospecting, Sales, RenewalSee how it works →